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Pharm Fresh Media Launches New Omnichannel Campaign Platform for Independent Pharmacies

FOR IMMEDIATE RELEASE Integrating traditional print, digital platforms, and review management, Pharm Fresh is poised to help community pharmacists attract and retain customers MADISON, WI — Pharm Fresh Media announced today that it has expanded its suite of marketing solutions for independent pharmacies enabling them to increase local awareness and credibility to maximize store traffic

The Most Important Marketing Question

One of the most common questions I get as a teacher and consultant is, “Where should I advertise?” It’s an important question, but it’s not the first question we should be asking. Too often pharmacies, and many other businesses, try to find success by testing short-term advertising tactics. For example, have you ever invested in any advertising once and were disappointed

Low Cost Ideas to Increase Your Revenue During a Pandemic

If you haven’t already, now is the perfect time to take a breath, find a peaceful place and reevaluate your pharmacy’s marketing plan. You can generate a positive ROI (return on investment) if you carefully consider your options and always think strategy first then tactics. We know you have been serving your community throughout the

You’ve Got Mail! Utilize Informed Delivery® From the USPS® to Integrate Digital Marketing with Your Direct Mail.

Informed Delivery Introduction for Consumers and Marketers Informed Delivery is a free service from the United States Postal Service® (USPS) that allows registered consumers to receive emails with a digital preview of their household’s mail being delivered that day. In addition, Informed Delivery allows mailers and marketers to add digital elements to the previews of

Shopko Pharmacies Sold

With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice.  No one likes having their prescription “sold” and transferred without their permission or prior knowledge.  There are customers who would rather use your pharmacy than be “sold” to a grocery store.