With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice. No one likes having their prescription “sold” and transferred without their permission or prior knowledge. There are customers who would rather use your pharmacy than be “sold” to a grocery store.
Important services in your industry? Ask Amazon. Earlier this year they purchased PillPack–the company that became successful offering presorted medication delivered to the patient’s home. Amazon obviously saw the huge potential in this company's offering, so turn a blind eye at your own risk.
I’m sure everyone is aware that last year Walgreens agreed to purchase more than 1,900 Rite Aids across the country. For some, this might mean a store in the area transitioning to a Walgreens, while for others it could mean a Rite Aid location is closing. We had a Rite Aid pharmacy close its doors
Searching for the most unique and functional summertime swag for your next event? Look no further. Whether you're hosting a tailgate party, a company picnic, or summer themed event, we've got some HOT ideas for you! Sunglasses Sunglasses may be one of the most basic of promotional products, but the RayBan-esque style and design of the Malibu
In the 1989 movie, Field of Dreams, Iowa famer Ray Kinsella (Kevin Costner) hears a mysterious voice telling him that “if you build it, he will come.” Inspired by the message, Ray builds a baseball field in his cornfield and the ghosts of past players appear and play. In addition to the baseball great, Shoeless
I have a dear friend, a young friend, who is a pharmacist in Connecticut. We talk as often as we can and share ideas. So, it should not have come as a surprise to me when I heard her introduced as Dr. Chamberlin. She is, in fact, a doctor of pharmacy. That made me think.
The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want to give a capabilities brochure to my current customers, you might wonder? Despite all of your efforts, and no matter
In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting, an opportunity. It can be hard to distinguish between the hard knocks of life and those of opportunity at times.
In 2005 a revolutionary book came out, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Eleven years later the message is still just as powerful, if not more powerful, particularly for independent pharmacy. The book encourages companies to break out of the “red ocean” of bloody competition and create
The following appeared in the May 2016 issue of America's Pharmacist By Liz Tiefenthaler, President It all started with a new website. When Alan and Jane Lovich opened North Brunswick Pharmacy in 2000, pharmacy was a different business. Reimbursements were higher, competition was less and the internet, while growing in importance, was not a required part of a