The Most Important Marketing Question

One of the most common questions I get as a teacher and consultant is, “Where should I advertise?” It’s an important question, but it’s not the first question we should be asking. Too often pharmacies, and many other businesses, try to find success by testing short-term advertising tactics. For example, have you ever invested in any advertising once and were disappointed

Low Cost Ideas to Increase Your Revenue During a Pandemic

If you haven’t already, now is the perfect time to take a breath, find a peaceful place and reevaluate your pharmacy’s marketing plan. You can generate a positive ROI (return on investment) if you carefully consider your options and always think strategy first then tactics. We know you have been serving your community throughout the

You’ve Got Mail! Utilize Informed Delivery® From the USPS® to Integrate Digital Marketing with Your Direct Mail.

Informed Delivery Introduction for Consumers and Marketers Informed Delivery is a free service from the United States Postal Service® (USPS) that allows registered consumers to receive emails with a digital preview of their household’s mail being delivered that day. In addition, Informed Delivery allows mailers and marketers to add digital elements to the previews of

Shopko Pharmacies Sold

With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice.  No one likes having their prescription “sold” and transferred without their permission or prior knowledge.  There are customers who would rather use your pharmacy than be “sold” to a grocery store.

Summertime Swag

Searching for the most unique and functional summertime swag for your next event? Look no further. Whether you're hosting a tailgate party, a company picnic, or summer themed event, we've got some HOT ideas for you! Sunglasses Sunglasses may be one of the most basic of promotional products, but the RayBan-esque style and design of the Malibu

Pharmacists: Why aren’t you using your Doctor of Pharmacy title?

I have a dear friend, a young friend, who is a pharmacist in Connecticut. We talk as often as we can and share ideas. So, it should not have come as a surprise to me when I heard her introduced as Dr. Chamberlin. She is, in fact, a doctor of pharmacy. That made me think.