With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice. No one likes having their prescription “sold” and transferred without their permission or prior knowledge. There are customers who would rather use your pharmacy than be “sold” to a grocery store.
I’m sure everyone is aware that last year Walgreens agreed to purchase more than 1,900 Rite Aids across the country. For some, this might mean a store in the area transitioning to a Walgreens, while for others it could mean a Rite Aid location is closing. We had a Rite Aid pharmacy close its doors
I have a dear friend, a young friend, who is a pharmacist in Connecticut. We talk as often as we can and share ideas. So, it should not have come as a surprise to me when I heard her introduced as Dr. Chamberlin. She is, in fact, a doctor of pharmacy. That made me think.
In 2005 a revolutionary book came out, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Eleven years later the message is still just as powerful, if not more powerful, particularly for independent pharmacy. The book encourages companies to break out of the “red ocean” of bloody competition and create
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