With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice. No one likes having their prescription “sold” and transferred without their permission or prior knowledge. There are customers who would rather use your pharmacy than be “sold” to a grocery store.
There are few things in life as exciting as a brand new car purchase. You’ve paid the down payment, shelled out for the extended warranty and purchased the best floor mats money can buy. You drive off the lot ever so carefully. Fast-forward one-year later and the honeymoon is over. Your windshield is thick with
The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want to give a capabilities brochure to my current customers, you might wonder? Despite all of your efforts, and no matter
In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting, an opportunity. It can be hard to distinguish between the hard knocks of life and those of opportunity at times.
The following appeared in the May 2016 issue of America's Pharmacist By Liz Tiefenthaler, President It all started with a new website. When Alan and Jane Lovich opened North Brunswick Pharmacy in 2000, pharmacy was a different business. Reimbursements were higher, competition was less and the internet, while growing in importance, was not a required part of a
The following is an excerpt from Healthcare Tsunami, The Wave that Will Change US Business By Dean Halverson & Wayne Glowac Smart business people have embraced the concept of branding since commerce began thousands of years ago. Within the past 2 decades, the concept of branding has become trendy. It is common to pick
As Small Business Saturday approaches, I started to tick off businesses that I support in the Madison area. By the end of the list, I felt good about my choices. For produce I shop at our fabulous farmers’ market, I buy about 99.9% of my clothing at a locally owned store (and have for the
I have a hard time deciding what I admire most about my Independent pharmacies. I watch as you balance being an important part of your patients’ health care with the challenges of being an entrepreneur. I know that many of you promote medication reviews and, being rockstars, most of you offer a med synch program
Direct mail is one of the most powerful ways to market your products and services, but it's easy to sabotage your efforts. Here are a few mistakes to avoid: Not identifying your audience. Mail gives you the ability to target specific individuals, so take advantage of that strength and decide which segments will most likely
Let's get social! It is hard to go a day without hearing someone talking about social media. It is everywhere – on the news, in seminars, yes, even in the marketing CE‘s I teach. Let’s face it, many of the conversations that people are having today are happening online. Social media for pharmacies doesn't have