Few of us are able to anticipate the wide range of benefits gained from any new form technology. Take cell phones for example. Overall, cell phones have become indispensable tools empowering communications, entertainment, productivity, commerce, health monitoring and social interaction in ways that were previously unimaginable. Looking at current technology, I believe that the total

If you haven’t already, now is the perfect time to take a breath, find a peaceful place and reevaluate your pharmacy’s marketing plan. You can generate a positive ROI (return on investment) if you carefully consider your options and always think strategy first then tactics. We know you have been serving your community throughout the

Informed Delivery Introduction for Consumers and Marketers Informed Delivery is a free service from the United States Postal Service® (USPS) that allows registered consumers to receive emails with a digital preview of their household’s mail being delivered that day. In addition, Informed Delivery allows mailers and marketers to add digital elements to the previews of