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A blog to help Independent Pharmacists gain and retain patients

Amazon’s purchase of PillPack means big changes

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Important services in your industry? Ask Amazon. Earlier this year they purchased PillPack–the company that became successful offering presorted medication delivered to the patient’s home. Amazon obviously saw the huge potential in this company's offering, so turn a blind eye at your own risk.

Rite Aids are closing — seize the opportunity!

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I’m sure everyone is aware that last year Walgreens agreed to purchase more than 1,900 Rite Aids across the country. For some, this might mean a store in the area transitioning to a Walgreens, while for others it could mean a Rite Aid location is closing. We had a Rite Aid pharmacy close its doors

Maintaining your independent pharmacy WordPress website

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There are few things in life as exciting as a brand new car purchase. You’ve paid the down payment, shelled out for the extended warranty and purchased the best floor mats money can buy. You drive off the lot ever so carefully. Fast-forward one-year later and the honeymoon is over. Your windshield is thick with

New Marketing Program from Pharm Fresh

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In the 1989 movie, Field of Dreams, Iowa famer Ray Kinsella (Kevin Costner) hears a mysterious voice telling him that “if you build it, he will come.” Inspired by the message, Ray builds a baseball field in his cornfield and the ghosts of past players appear and play. In addition to the baseball great, Shoeless

Pharmacists: Why aren’t you using your Doctor of Pharmacy title?

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I have a dear friend, a young friend, who is a pharmacist in Connecticut. We talk as often as we can and share ideas. So, it should not have come as a surprise to me when I heard her introduced as Dr. Chamberlin. She is, in fact, a doctor of pharmacy. That made me think.

Using Brochures to Market Your Pharmacy

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The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want to give a capabilities brochure to my current customers, you might wonder?  Despite all of your efforts, and no matter

Buy Local Gets Real Results

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In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting, an opportunity. It can be hard to distinguish between the hard knocks of life and those of opportunity at times.

Using Niche Services to Create a Blue Ocean

In 2005 a revolutionary book came out, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Eleven years later the message is still just as powerful, if not more powerful, particularly for independent pharmacy. The book encourages companies to break out of the “red ocean” of bloody competition and create

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