A blog to help Independent Pharmacists gain and retain patients

The Most Important Marketing Question

One of the most common questions I get as a teacher and consultant is, “Where should I advertise?” It’s an important question, but it’s not the first question we should be asking. Too often pharmacies, and many other businesses, try to find success by testing short-term advertising tactics. For example, have you ever invested in any advertising once and were disappointed

Low Cost Ideas to Increase Your Revenue During a Pandemic

If you haven’t already, now is the perfect time to take a breath, find a peaceful place and reevaluate your pharmacy’s marketing plan. You can generate a positive ROI (return on investment) if you carefully consider your options and always think strategy first then tactics. We know you have been serving your community throughout the

You’ve Got Mail! Utilize Informed Delivery® From the USPS® to Integrate Digital Marketing with Your Direct Mail.

Informed Delivery Introduction for Consumers and Marketers Informed Delivery is a free service from the United States Postal Service® (USPS) that allows registered consumers to receive emails with a digital preview of their household’s mail being delivered that day. In addition, Informed Delivery allows mailers and marketers to add digital elements to the previews of