Pharmacy Branding Made Easy

Branding can feel like quite the undertaking for many small business owners. So at Pharm Fresh, we’ve created some free pharmacy marketing plan PDFs to help you hone in on the things that make your pharmacy special.

Branding goes deeper than your business name: It’s about your mission, who your customers are and what they can expect from you. It’s also what makes your independent pharmacy memorable, setting you apart from the competition.

What’s your vision? Why do you and your staff come to work every day? Why did you become an independent community pharmacist and what do you value most about the care you provide your patients and community?

Creating and sharing your vision, mission and values will help answer these questions and more.

This printable workbook will help you put your answers into words and assist you in the most important aspect of your marketing: creating a sustainable brand identity that builds trust with your customers.

We recommend you involve key staff in this valuable exercise, as a successful pharmacy needs everyone to be on the same page and living the brand’s values every day.

Download Chapter One: Mission, Vision, and Value

Creating a customer profile can help you refine your marketing strategy to yield the most bang for your advertising buck.

It begins with a list of customers and a variety of their characteristics. You’ll see patterns emerging in the list as you complete it, eventually compiling a dozen best customers into one ideal customer profile.

Keeping your focus on this one customer profile can save you time and money when it comes to advertising. Print the worksheet below to get started!

Download Chapter Two: Positioning Your Pharmacy

One benefit of working with independent pharmacies across the U.S. is learning about the variety of services they offer. These unique offerings serve communities in new and innovative ways, creating a win-win for patients and pharmacy owners.

When looking for new opportunities, it helps to weigh potential profit and growth before adding a new service. This printable worksheet is designed to take you through the process of identifying and implementing fresh niche offerings that can set you apart from chains and big-box competitors.

And if you come up short? We’re always just a phone call or email away with new and exciting suggestions!

Download Chapter Three: New Opportunities

Get a solid foundation with these free pharmacy marketing plan pdfs. And when you’re ready, contact us to develop a strategic advertising plan to boost sales and build awareness in your community!

Want more information about building a custom marketing strategy with Pharm Fresh’s team? Click here to read more about our branding and marketing consulting services.

Or check out our pharmacy marketing blog for more ideas on how to make your independent pharmacy stand out from the competition!