Finally, a website that is tailored to the Independent Pharmacist. At Pharm Fresh, we like to make the argument that print isn’t dead, that it still has a valuable place in the modern age, but that doesn’t mean we deny we are most definitely living in the modern age. And for the businesses trying to succeed
In the 1989 movie, Field of Dreams, Iowa famer Ray Kinsella (Kevin Costner) hears a mysterious voice telling him that “if you build it, he will come.” Inspired by the message, Ray builds a baseball field in his cornfield and the ghosts of past players appear and play. In addition to the baseball great, Shoeless
I have a dear friend, a young friend, who is a pharmacist in Connecticut. We talk as often as we can and share ideas. So, it should not have come as a surprise to me when I heard her introduced as Dr. Chamberlin. She is, in fact, a doctor of pharmacy. That made me think.
The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want to give a capabilities brochure to my current customers, you might wonder? Despite all of your efforts, and no matter
In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting, an opportunity. It can be hard to distinguish between the hard knocks of life and those of opportunity at times.
In 2005 a revolutionary book came out, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Eleven years later the message is still just as powerful, if not more powerful, particularly for independent pharmacy. The book encourages companies to break out of the “red ocean” of bloody competition and create
The following appeared in the May 2016 issue of America's Pharmacist By Liz Tiefenthaler, President It all started with a new website. When Alan and Jane Lovich opened North Brunswick Pharmacy in 2000, pharmacy was a different business. Reimbursements were higher, competition was less and the internet, while growing in importance, was not a required part of a
The following is an excerpt from Healthcare Tsunami, The Wave that Will Change US Business By Dean Halverson & Wayne Glowac Smart business people have embraced the concept of branding since commerce began thousands of years ago. Within the past 2 decades, the concept of branding has become trendy. It is common to pick
Have you seen these yet? Pop Sockets are the new must-have accessory that will transform the way you use your mobile device. Peel the backing, stick it to your device, pop it out and BAM! You’re using a Pop Socket! Whether you position it as a stand for watching videos or video messaging, as a
On May 17 of this year, Tech Insider reported about a new kind of pharmacy opening in New York City. The pharmacy, called Capsule, (capsulecares.com) states they never want you to visit a pharmacy like Walgreens or CVS again. Instead, they will deliver your pills to your home or office for you—for free. This pharmacy