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Summertime Swag

Searching for the most unique and functional summertime swag for your next event? Look no further. Whether you're hosting a tailgate party, a company picnic, or summer themed event, we've got some HOT ideas for you! Sunglasses Sunglasses may be one of the most basic of promotional products, but the RayBan-esque style and design of the Malibu

New Marketing Program from Pharm Fresh

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In the 1989 movie, Field of Dreams, Iowa famer Ray Kinsella (Kevin Costner) hears a mysterious voice telling him that “if you build it, he will come.” Inspired by the message, Ray builds a baseball field in his cornfield and the ghosts of past players appear and play. In addition to the baseball great, Shoeless

Pharmacists: Why aren’t you using your Doctor of Pharmacy title?

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I have a dear friend, a young friend, who is a pharmacist in Connecticut. We talk as often as we can and share ideas. So, it should not have come as a surprise to me when I heard her introduced as Dr. Chamberlin. She is, in fact, a doctor of pharmacy. That made me think.

Using Brochures to Market Your Pharmacy

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The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want to give a capabilities brochure to my current customers, you might wonder?  Despite all of your efforts, and no matter

Buy Local Gets Real Results

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In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting, an opportunity. It can be hard to distinguish between the hard knocks of life and those of opportunity at times.

We Can Learn New Tricks

The following appeared in the May 2016 issue of America's Pharmacist By Liz Tiefenthaler, President It all started with a new website. When Alan and Jane Lovich opened North Brunswick Pharmacy in 2000, pharmacy was a different business. Reimbursements were higher, competition was less and the internet, while growing in importance, was not a required part of a

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