The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want to give a capabilities brochure to my current customers, you might wonder? Despite all of your efforts, and no matter
In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting, an opportunity. It can be hard to distinguish between the hard knocks of life and those of opportunity at times.
In 2005 a revolutionary book came out, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Eleven years later the message is still just as powerful, if not more powerful, particularly for independent pharmacy. The book encourages companies to break out of the “red ocean” of bloody competition and create
The following appeared in the May 2016 issue of America's Pharmacist By Liz Tiefenthaler, President It all started with a new website. When Alan and Jane Lovich opened North Brunswick Pharmacy in 2000, pharmacy was a different business. Reimbursements were higher, competition was less and the internet, while growing in importance, was not a required part of a
The following is an excerpt from Healthcare Tsunami, The Wave that Will Change US Business By Dean Halverson & Wayne Glowac Smart business people have embraced the concept of branding since commerce began thousands of years ago. Within the past 2 decades, the concept of branding has become trendy. It is common to pick
On May 17 of this year, Tech Insider reported about a new kind of pharmacy opening in New York City. The pharmacy, called Capsule, (capsulecares.com) states they never want you to visit a pharmacy like Walgreens or CVS again. Instead, they will deliver your pills to your home or office for you—for free. This pharmacy
In the January 2016 issue of America's Pharmacist published "Telling Your Brand Story" which included some sage insights. Chris and America's Pharmacist have allowed us to share this story with you in its entirety. by Chris Linville, managing editor of America’s Pharmacist. In the January issue of America’s Pharmacist, we get an expert’s view on
As Small Business Saturday approaches, I started to tick off businesses that I support in the Madison area. By the end of the list, I felt good about my choices. For produce I shop at our fabulous farmers’ market, I buy about 99.9% of my clothing at a locally owned store (and have for the
I have a hard time deciding what I admire most about my Independent pharmacies. I watch as you balance being an important part of your patients’ health care with the challenges of being an entrepreneur. I know that many of you promote medication reviews and, being rockstars, most of you offer a med synch program
What do you do when faced with deciding between two competing businesses when both appear to do the same thing? Even if one offers “fast, friendly service”, is that enough to help sway your decision? Of course not. When faced with deciding between two businesses that offer the same thing, our decisions often are swayed
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© 2022 Pharm Fresh Media
All Rights Reserved | Privacy Policy
