With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice. No one likes having their prescription “sold” and transferred without their permission or prior knowledge. There are customers who would rather use your pharmacy than be “sold” to a grocery store.
Searching for the most unique and functional summertime swag for your next event? Look no further. Whether you're hosting a tailgate party, a company picnic, or summer themed event, we've got some HOT ideas for you! Sunglasses Sunglasses may be one of the most basic of promotional products, but the RayBan-esque style and design of the Malibu
The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want to give a capabilities brochure to my current customers, you might wonder? Despite all of your efforts, and no matter
In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting, an opportunity. It can be hard to distinguish between the hard knocks of life and those of opportunity at times.
I make it a point to visit Independents wherever I travel to get a feel for what type of marketing is happening. To date I have yet to find a pharmacy that can give me a well-designed piece of literature that simply explains what they do. Considering that most people – even our long time
You have purchased your new pharmacy, hired your staff, and filled your shelves - congratulations! Now all you need are customers. Most people tend to use a scatter approach to marketing. Maybe they throw an ad in the local newspaper, buy some spots on their favorite radio station (because if I listen to it then
Establishing a pharmacy marketing budget is a must, but few in small business do it. Why is it so important? Putting a budget together will force you to plan which marketing activities you should implement in advance. Take notes of these activities. This will allow you to better track which activities are most effective. I
It is graduation season and with it the required graduation parties. I was so excited to receive an invitation in the mail to my niece’s party, yet somehow the e-vite I received to a friend’s daughter’s party just didn’t carry the same feeling. It made me really think about how we recognize special events in