With the recent sale of Shopko pharmacies, this is a perfect time to let potential patients in your market understand they have a choice. No one likes having their prescription “sold” and transferred without their permission or prior knowledge. There are customers who would rather use your pharmacy than be “sold” to a grocery store.
I’m sure everyone is aware that last year Walgreens agreed to purchase more than 1,900 Rite Aids across the country. For some, this might mean a store in the area transitioning to a Walgreens, while for others it could mean a Rite Aid location is closing. We had a Rite Aid pharmacy close its doors
Searching for the most unique and functional summertime swag for your next event? Look no further. Whether you're hosting a tailgate party, a company picnic, or summer themed event, we've got some HOT ideas for you! Sunglasses Sunglasses may be one of the most basic of promotional products, but the RayBan-esque style and design of the Malibu
In the 1989 movie, Field of Dreams, Iowa famer Ray Kinsella (Kevin Costner) hears a mysterious voice telling him that “if you build it, he will come.” Inspired by the message, Ray builds a baseball field in his cornfield and the ghosts of past players appear and play. In addition to the baseball great, Shoeless
I have a dear friend, a young friend, who is a pharmacist in Connecticut. We talk as often as we can and share ideas. So, it should not have come as a surprise to me when I heard her introduced as Dr. Chamberlin. She is, in fact, a doctor of pharmacy. That made me think.
The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want to give a capabilities brochure to my current customers, you might wonder? Despite all of your efforts, and no matter
In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting, an opportunity. It can be hard to distinguish between the hard knocks of life and those of opportunity at times.
I make it a point to visit Independents wherever I travel to get a feel for what type of marketing is happening. To date I have yet to find a pharmacy that can give me a well-designed piece of literature that simply explains what they do. Considering that most people – even our long time
You have purchased your new pharmacy, hired your staff, and filled your shelves - congratulations! Now all you need are customers. Most people tend to use a scatter approach to marketing. Maybe they throw an ad in the local newspaper, buy some spots on their favorite radio station (because if I listen to it then
Establishing a pharmacy marketing budget is a must, but few in small business do it. Why is it so important? Putting a budget together will force you to plan which marketing activities you should implement in advance. Take notes of these activities. This will allow you to better track which activities are most effective. I