Marketing Niche Services: A Key to Success
What do you do when faced with deciding between two competing businesses when both appear to do the same thing? Even if one offers “fast, friendly service”, is that enough to help sway your decision?
Adherence: Helping Your Patients Through Marketing
Good for your patients and your business, and great for marketing. Adherence is the buzz word right now for healthy and successful pharmacy practices. And for good reason, I would argue. While pharmacists have long
Infographic: 5 Direct Mail Mistakes To Avoid
Direct mail is one of the most powerful ways to market your products and services, but it's easy to sabotage your efforts. Here are a few mistakes to avoid: Not identifying your audience. Mail gives
Social Media for Pharmacies
Let's get social! It is hard to go a day without hearing someone talking about social media. It is everywhere – on the news, in seminars, yes, even in the marketing CE‘s I teach. Let’s
Follow Us!
Follow Pharm Fresh on Facebook and LinkedIn. Learn about new products the day they launch, view some of the work that goes through our doors, find out what other successful pharmacies are doing to grow
Pharmacy Brochures: A Most Important Part of Your Marketing Arsenal
I make it a point to visit Independents wherever I travel to get a feel for what type of marketing is happening. To date I have yet to find a pharmacy that can give me
