Pharmacists: Why aren’t you using your Doctor of Pharmacy title?
I have a dear friend, a young friend, who is a pharmacist in Connecticut. We talk as often as we can and share ideas. So, it should not have come as a surprise to me
Using Brochures to Market Your Pharmacy
The marketing uses for a pharmacy capabilities brochure are endless. Whether marketing to your current customers, new customers or health care providers, this can be one of your most valuable tools! Why would I want
Buy Local Gets Real Results
In the fall of this year, news broke of an Independent Pharmacy closing its doors. Given the reputation of the Pharmacy, it definitely came as a shock- but it also brought with it something exciting,
Using Niche Services to Create a Blue Ocean
In 2005 a revolutionary book came out, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Eleven years later the message is still just as powerful, if not more powerful,
We Can Learn New Tricks
The following appeared in the May 2016 issue of America's Pharmacist By Liz Tiefenthaler, President It all started with a new website. When Alan and Jane Lovich opened North Brunswick Pharmacy in 2000, pharmacy was a different business.
Branding in the New Consumerism
The following is an excerpt from Healthcare Tsunami, The Wave that Will Change US Business By Dean Halverson & Wayne Glowac Smart business people have embraced the concept of branding since commerce began thousands
